Industry:
Branding / Food & Beverage
Client:
My Role:
Brand Identity, Illustration, Animation
Pepper Paaji India: Visual Identity
Pepper Paaji India is a Pune-based food delivery brand inspired by the loud charm of Indian truck art and the unapologetic richness of Punjabi cuisine.
Pepper Paaji India is a Pune-based food delivery brand inspired by the loud charm of Indian truck art and the unapologetic richness of Punjabi cuisine.
Drawing inspiration from the expressive lettering styles seen on highways and the cultural kaleidoscope of North India, the visual design system blends traditional motifs with punchy color palettes and a custom handwritten logotype. The result is a visual language that’s unapologetically flavorful — just like the food it represents.
Drawing inspiration from the expressive lettering styles seen on highways and the cultural kaleidoscope of North India, the visual design system blends traditional motifs with punchy color palettes and a custom handwritten logotype. The result is a visual language that’s unapologetically flavorful — just like the food it represents.
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© Aadil Mulani 2025